Variable Data

What is Variable Data Personalization?
Variable data personalization  is the total package of individualizing mail to increase response.  With this service, you can individualize each piece in your mailing so that every  message reflects ands builds upon the relationship you already have with people in your mailing list.      

 

Why use Variable Data?
Whether you’re fundraising or selling a product or service, building relationships is the key to your success. Variable data personalization keeps you personally connected to everyone on your mailing list, and let’s them know they’re important to you.  

 

How do I begin?
Contact your PrintSource representative to talk about your goals. If you need assistance to create your marketing tools, we have partners that will provide whatever help you need. Our design partner is  available to create the right image for your business; and our wordsmiths  can craft the words that drive your audience to your door.  

Once you’re satisfied with the direct mail look and individualized messages, we’ll import the mailing list you already have on file and create the perfect blend of bulk mail savings with first class results!

Applications

Business
• Direct Mail Programs
• Marketing Programs
• Catalogs
• Sell Sheets 
• Annual Reports

Not-for-Profits
• Save the Date Mailings
• Annual Appeals
• Annual Reports
• Event Programs
• Board & Staff Updates
• Recruitment
• Donor Solicitation
• Donor Appreciation
• Major Gift Announcements
• Achievements
• Celebration Invitations
• Annual Meeting Invitations

 

 

 

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